Your New York Cafe Has an Instagram. Here's Why It Also Needs a Website.
New cafes and bakeries open across New York every week. You see them in Sunnyside, Bay Ridge, Greenpoint, Kew Gardens, Astoria and Park Slope. Many start with only an Instagram or Facebook page. That makes sense on day one, but it leaves customers out.
People search before they walk in
When someone in Brooklyn types "coffee shop near me" or "bakery open now Queens", Google shows businesses it can trust. A website with your address, hours and menu helps Google understand who you are and where you are. A social page alone often doesn't rank for those searches.
What a good cafe or bakery website needs
- Your menu, as real text. Not just a photo of the board. Google can read text, and customers can read it on a phone in one second.
- Hours and address at the top. Add a map and a "Get directions" button. This is the info people look for most.
- Photos of your best items. Egg tarts, sourdough, a latte with good foam. Real photos sell better than stock images.
- Online ordering or pre-orders. Cakes, catering trays and holiday boxes can be ordered online. Both of our plans include ecommerce.
- Mobile first. Most visitors are on their phone, often on the sidewalk outside your door.
- A link to your Google Business Profile. Keep your name, address and phone the same everywhere.
"Can't I just keep using Instagram?"
Keep it! Instagram is great for daily posts. But you don't own your followers, posts get buried after a day, and people who don't use Instagram can't find you. A website is the one place you control. It's open 24/7 and shows up in Google.
How fast can it be live?
At Weblancer Agency we build simple, fast websites for small businesses:
- Standard, $799: 5-page responsive website, ecommerce, basic SEO, ongoing support, delivered in 2 days, 2 free revisions.
- Premium, $1,299: 10-page responsive website, ecommerce, basic SEO + complete solution, delivered in 4 days, 4 free revisions.
You pay 50% to start and 50% on delivery. The delivery time starts when we receive your logo, texts and photos.